Athletes at increasingly younger ages are specializing in a particular sport and making the commitment to year-round training in it.  There may be “off-days” but there is no longer an “off-season.” Cutting-edge physical training programs frequently require overloading athletes to obtain maximum training gains.  The pressures to do and achieve more keep growing, and far too rarely is consideration given to the costs of operating in this non-stop fashion.  The bend but don’t break mentality might sound good in theory, however, the human body needs rest to thrive.  Without it, performance can begin to suffer and an athlete can start breaking down from the external stress. At FitIN, our mission is to help athletes renew their minds and THINK differently about the food they eat. We believe that sports nutrition can enhance athletic performance by decreasing fatigue and the risk of injury; it also enables athletes to optimize training and recover faster.

 

 

Our nutrition coaching programs include but are not limited to:

 

• Detailed evaluation of current diet and recommendations

• Personalized nutrition plans tailored to your individual needs, goals, training regimen

• Full assessment and nutrient analysis reviewing macronutrient and micronutrient intakes

• Vitamin and mineral supplementation guidelines

• Sports Nutrition product recommendations for strength, hydration, recovery

• Why NSF and Informed Choice?

• Continuous support, encouragement and accountability